ABOUT RDE

A full-service design and planning firm creating high-experience celebrations through refined creative direction and seamless execution.

OUR PHILOSOPhY

No two celebrations are alike — and neither is our approach.

At RDE, we provide full-service design and planning for clients who want their celebration professionally led from beginning to completion. That means we oversee both the creative vision and the logistical framework. We develop the overall design concept, guide layout and spatial flow, select materials and aesthetic elements, and execute in-house floral design — while simultaneously managing vendor coordination, budget guidance, timeline development, and installation oversight.

Our work is structured so design and planning are developed together, not separately. Every creative decision is supported by preparation, and every logistical layer is aligned with the overall vision. From the first planning meeting through event-day leadership, we hold the direction, manage the details, and ensure the experience unfolds exactly as intended.

We partner with clients who value collaboration and trust in professional guidance. Our role is not simply to assist — it is to lead. We provide clarity in decision-making, anticipate needs before they arise, and create a process that feels steady and well-managed from start to finish.

Where Artistry Meets Thoughtful Execution

What began in 2015 as a wedding-focused planning company has evolved into a full-service design and planning firm serving weddings, private celebrations, and select special events across California.

As our work expanded, so did our scope. Today, we lead the complete aesthetic and operational execution of each celebration. We shape the creative direction, design the environmental experience, execute floral installations, build comprehensive planning frameworks, coordinate vendor teams, and oversee on-site production so every element feels cohesive and professionally delivered.

Our standard is simple: every celebration should feel intentional, immersive, and confidently guided — both in how it looks and how it runs.

A guided approach to elevated experiences

RDE is led by founder and creative director Rebekah Dani DeRuiz whose work is rooted in connection, craftsmanship, and the art of gathering well.

Her role is to shape the creative vision and uphold the standard of excellence that defines every celebration we produce. With a deep respect for both design and structure, she ensures that our events feels intentional, cohesive, and expertly guided from beginning to end. 

Her philosophy is simple: meaningful celebrations require both artistry and leadership. When those two are developed together, the result is an experience that feels effortless and deeply intentional. 

Rebekah Dani

Founder & Creative Director

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